It’s no secret that over the past few years HPI Racing has been a bit slow in taking their RC cars and trucks from promo photos to production. Take the Savage Octane, for example. HPI first announced the truck in October of 2012 and it took more than 18 months before it was available for sale. Or, how about the Baja 5R Mustang? We first saw it in January 2015 and it still hasn’t hit the tarmac. That’s why, when RC enthusiasts first saw HPI unveil the new Venture FJ Cruiser back in January, they were more than skeptical. Well, it seems that the new owners of HPI Racing are looking to lessen the wait. According to their recent newsletter, they are hoping to get the FJ Cruiser on store shelves later this year, along with multiple other RC vehicles that we’ve patiently been waiting for. Read it below.
At the beginning of June, we announced that the HPI brand had been purchased by Ripmax. Well, after a big celebratory party – it was time for the real work to begin.
Despite HPI’s 30 year heritage at the forefront of the RC industry and Ripmax’s commitment to keep the same awesome staff, products and infrastructure, this didn’t mean the new owners could simply “take over” the company…in fact, they had to set up a brand new company (HPI Racing Ltd.) and everything had to start from scratch. We’re talking new bank accounts, finance processes, trade agreements with 100’s of suppliers and customers across the globe…and once that was complete, we set about making this fresh, newborn company do everything the HPI Racing you know and love used to do. That means things like hiring the staff from the old company, buying all of its stock (we had accountants and lawyers counting every last grub screw, wheelie bar and Ground Assault tire!) While all that was going on, the licensing arrangements for every one of our replica bodies had to be negotiated. This included almost 200 hand-crafted, replica products created in partnership with big brand automotive firms and motorsport legends. Each product had to be carefully approved and re-licensed so you can be sure that when you buy HPI, you’re taking home the genuine, bonafide article.
OK, so you’re probably reading this thinking, “This is truly gripping! But where’s my damn Venture FJ Cruiser!?” Well, let us assure you, for every minute you’ve spent wondering about that long-awaited crawler, we’ve spent a week working to make it happen! And the Venture FJ and our other new kits will happen later this year, but here’s the thing: we want to get the new headline kits out just as fast as you do, and if we were happy to cut some corners and make a quick buck for our new owners we could get them to you even faster…but that is not what HPI does. While we love the glory that our new launches will bring, the bottom line is actually this: spares. We believe that every single HPI customer has made an investment and we will not rest until you have the parts available to keep you bashing, racing or drifting.
Getting the core HPI spares and options flowing might not grab the headlines in your favorite RC publication, but spares supply is the firm foundation on which we can build the HPI brand for the future.